New Corporate Identity and new name for the Holding Company of Adler Pelzer Group

The holding company of Adler Pelzer Group has announced the name change from “HP Pelzer Holding GmbH” to “Adler Pelzer Holding GmbH”.

This change embodies the successful integration of HP Pelzer into the Adler Group after the initial acquisition of the majority shares in 2011 and full 100% ownership in 2013. The combined group brings value through delivered innovation in acoustics and thermal solutions to the automotive industry worldwide.

After experiencing growth in Italy, Europe and Mercosur, Adler acquired the former HP Pelzer Group to secure its continuous growth strategy within key market sectors. This successful acquisition then allowed the newly formed Adler Pelzer Group to build on its technological strength and customer orientation to embark on a journey with double digit growth, and establishing its financial solidity recognized by three successful bonds placed on the market. The opening of Slovak Bratislava production facility in summer 2017 and the integration of Cab Automotive (UK) in autumn are the latest building blocks to the Adler Pelzer Group growing edifice.

The roots for the Group success are summarized in the “7P’s”, Passion, Paradigm change, People, Pace, Process, Products and Performance. They are conveyed by the new Corporate Identity in gradual deployment around the world:

“The Adler Pelzer Group strong growth will further build on the ongoing trust of global customers and continuing worldwide expansion”, commented Pietro Lardini, CEO of the Group.


Adler Pelzer Holding GmbH
Brauckstr. 51 – 58454 Witten – Germany
Contact: +49 173 290 34 08

Adler Pelzer Group is a worldwide leader in design, engineering and manufacturing of acoustic and thermal components & systems for the automotive sector. With key value-added activities in-house, we deliver components optimizing acoustic performance and increasing thermal efficiency of vehicles. We engineer products to each specific vehicle need of our customers. Headquartered in Witten, Germany, we have built a network of manufacturing plants, research and design facilities close to the main automotive hubs in the major geographic regions, in more than 70 locations with over 11,000 employees worldwide and sales of 1.3bn€ in 2016. – Envisioning the future